OUR VALUES AND OUR HISTORY
Discover Charlie Loonie, where each scarf becomes a true style statement, an emblem of your personality.
Creativity
Each scarf we create is a work of art, hand-drawn by Charlotte and her boundless imagination. The captivating patterns and poetic compositions full of shapes and colors are imagined to reveal and express your personality in an original way. We do not impose any limits on models or collections; our creation catalog is constantly evolving. Come back often to discover the new products and never miss an opportunity to find THE perfect scarf for you.
Originality
For us, every accessory is an opportunity to showcase our customers' unique and personal story. That's why we've chosen to make our scarves in limited and numbered editions of just 88 pieces or less. This is your guarantee that you're wearing a truly exceptional designer accessory that will quickly become the standard of your personality and wardrobe, allowing you to shine and stand out when you need to stand out from the crowd.
Quality
We are committed to offering scarves that combine exceptional comfort, quality workmanship and remarkable durability. Designed to be pleasant to the touch, especially when worn close to the face, our scarves are made from carefully selected natural materials , such as silk, wool and cotton. We work with OEKO-TEX certified suppliers to ensure that each piece meets the highest standards of quality and safety. By choosing our scarves, you are opting for an accessory that will become an essential part of your style for a long time...
behind charlie loonie
The Founders
Charlie Loonie was born from Charlotte and Raphael's desire to embark on an entrepreneurial adventure together. The goal? Combine their strengths and ideas to create a brand where creativity has no limits, while offering quality products at prices accessible to a wide audience.
Charlotte, illustrator and art director, infuses her love of drawing and colours into each scarf. Her creations are imbued with originality and poetry, reflecting her vision of fashion as a means of personal expression. Raphael brings his industry experience in building the company and selecting partners to ensure that each piece meets the brand's quality and accessibility requirements.
The whole story...
“Before we got here, the journey was marked by heated discussions that lasted late into the night, by business plans that we rewrote more times than we can count, and by moments of doubt when we almost gave up on everything. We argued, we talked to many suppliers, and at each step, we asked ourselves lots of questions.
Our main goal was really to create creative products that we would be proud to buy and wear ourselves and it was through all of this hesitation that the idea for Charlie Loonie emerged. It was born during a long car ride, during a heated discussion where we were (again) questioning another project that didn't meet our expectations. The name itself appeared almost by magic while we were having a drink in the pub down the street from our house. These moments of inspiration, combined with the difficulties we overcame, forged the essence of Charlie Loonie.
Today, we are very proud to present our brand to you, and we sincerely hope that it will seduce you as much as it fascinates us.
Cha and Raph »
Show your originality with Charlie Loonie!
Whether you're looking to accentuate your style or give a memorable gift, we invite you to explore the world of Charlie Loonie and discover our accessories, where each scarf is more than just an item of clothing: it's a style statement and a piece that will define you for years to come.